Visiting The Matcha Tokyo Hoi An in the Old Town
The Matcha Tokyo Hoi An is a premium Japanese matcha café inside Hoi An Old Town. It is best for travelers who already enjoy tea-forward matcha or want a cool, polished break between heritage streets, shops, and the Thu Bon riverfront.
The café opened on July 4, 2026, as the brand’s second location in Vietnam after Hanoi. It serves organic Japanese matcha in a setting designed to fit the character of the Old Town.
For matcha fans, it is an easy stop to recommend. Travelers focused on local coffee, inexpensive drinks, or traditional Hoi An specialties may prefer to spend their budget elsewhere.
The Matcha Tokyo Hoi An at a Glance
| Detail | Visitor information |
|---|---|
| Address | 2/2 Le Loi, Hoi An Old Town |
| Opened | July 4, 2026 |
| Best for | Matcha fans, couples, and a midday café break |
| Expected budget | Around VND 100,000 to 250,000 per person |
| Best first order | Matcha latte |
| Easier first-time option | Matcha soft serve |
| Time to allow | Around 30 to 45 minutes |
| Best time to visit | Morning or mid-afternoon |
| Main drawbacks | Premium prices and possible new-opening crowds |
The address has been listed as 2/2 Le Loi in the Old Town. Because the branch is new, confirm the current map pin and opening hours through the café’s Vietnam social channels before making a special journey.
Is The Matcha Tokyo Hoi An Worth Visiting?
The café is a good choice when matcha is already something you enjoy. Its menu centers on Japanese green tea rather than treating matcha as a colorful flavor added to a heavily sweetened drink.
Its location is another advantage. You can include it within a normal Old Town walk, so there is no need to arrange a separate taxi ride or build an entire afternoon around one café.
The main trade-off is price. The brand sits at the premium end of Vietnam’s café market. One drink and a dessert may cost as much as a full local meal for one person.
Visit for the tea, air-conditioned break, and atmosphere. Skip it when your priority is Vietnamese coffee, cao lau, banh mi, or a low-cost food crawl.
Location and How to Add It to Your Hoi An Route
Le Loi Street is inside Hoi An’s compact historic center. From the café, you can continue toward the riverside, Japanese Covered Bridge, Central Market, or the lantern-filled streets around Nguyen Thai Hoc and Tran Phu.
A practical daytime route is:
- Start near the Japanese Covered Bridge.
- Walk through the heritage streets around Tran Phu.
- Stop at The Matcha Tokyo Hoi An for a drink.
- Continue toward Hoi An Central Market.
- Finish beside the Thu Bon River before sunset.
This order works well during hot weather. The café gives you a break after walking through exposed streets, while the market and riverfront become more comfortable later in the afternoon.
Do not carry a scooter route directly into the busiest Old Town lanes. Parking restrictions and pedestrian activity can make the final approach confusing. Park outside the most crowded heritage streets, then walk to the café.
Getting There from Da Nang
Many visitors come to Hoi An as a day trip or short stay from Da Nang. The journey commonly takes around 45 to 60 minutes depending on your starting point, traffic, and transportation choice.
A private car is the simplest option for couples, families, and travelers carrying luggage. Ride-hailing can be cheaper, while shared shuttles suit solo travelers who do not need a flexible pickup time.
Use this guide to getting from Da Nang to Hoi An to compare private cars, taxis, shuttles, and other transport options before planning your café stop.
When visiting for one day, place the café in the middle of your itinerary. Going there immediately after arriving may be inconvenient if you still have luggage, while leaving it until late evening can mean heavier crowds around the river.
What to Order
The Hoi An branch focuses on the same Japanese matcha identity that made the Hanoi location popular. The exact menu and prices may change during the opening period, so use the options below as ordering guidance rather than a fixed menu.
Matcha Latte
The regular matcha latte is the safest first order for anyone who already likes matcha.
Milk softens the tea’s earthy and slightly bitter character while allowing the matcha flavor to remain noticeable. It is a better introduction than choosing a highly concentrated drink with water.
Ask whether sweetness can be adjusted before ordering. The brand’s style generally favors a cleaner tea flavor, so the drink may taste less sweet than matcha from a bubble-tea chain.
Matcha Soft Serve
Choose matcha soft serve when you enjoy matcha desserts or feel uncertain about drinking a strong tea-forward latte.
It is cooler, sweeter, and especially suitable during Hoi An’s hot afternoons. It also works well as a shared dessert when you already plan to eat elsewhere in the Old Town.
Soft serve may be one of the lower-cost ways to try the brand, though availability and serving sizes should be checked at the counter.
Hojicha Drinks
Hojicha is roasted Japanese green tea. It has a warmer, toastier profile and fewer grassy notes than matcha.
This is a useful alternative for visitors who want a Japanese tea drink but dislike matcha’s vegetal flavor. Ask which hot, iced, or milk-based hojicha options are available that day.
Matcha Coffee Drinks
A matcha coffee latte combines espresso and green tea. It gives you a stronger caffeine hit and a heavier flavor.
Choose it when you normally prefer coffee. Matcha enthusiasts may find that espresso covers some of the tea’s subtler qualities.
Packaged Matcha
The café may also sell matcha products to take home. Before buying, check the weight, grade, expiration date, storage instructions, and recommended preparation style.
Matcha intended for creamy lattes may differ from powder designed to be whisked with water. The most expensive package is unnecessary when you mainly plan to mix it with milk and ice.
Travelers familiar with the brand’s first Vietnam location can compare the experience with this complete guide to The Matcha Tokyo Hanoi.
How Much Should You Budget?
The Hoi An branch is new, and a stable public price list was not consistently available at the time of writing. A practical budget is approximately:
- VND 100,000 to 150,000 for a standard premium drink
- VND 180,000 to 250,000 for a drink and dessert
- More when buying packaged matcha or premium menu items
Treat these figures as planning estimates. Check the board before ordering because the Hoi An menu, sizes, and launch promotions may differ from the Hanoi branch.
The prices are high compared with many local cafés. One premium matcha drink may cost several times more than a traditional Vietnamese iced coffee.
That price can still be reasonable for someone specifically seeking imported Japanese matcha. It offers less value for travelers who simply need a cold drink during sightseeing.
The Space and Atmosphere
The Hoi An location combines the brand’s minimalist visual identity with the materials and proportions of an Old Town building. Early coverage describes it as fitting into the surrounding historic atmosphere rather than looking like a standard modern chain café.
Expect a more controlled and polished environment than the busy street outside. This makes it useful during the hottest part of the day or when you need a quiet break from shopping and sightseeing.
Because heritage buildings can have narrow interiors, steps, or limited seating, check the space before placing a large order. Groups may have more difficulty sitting together than couples or solo travelers.
Visitors with limited mobility should confirm entrance access, stairs, seating, and restroom location directly with staff.
Best Time to Visit
Morning is the safest choice when you want a calmer experience and easier photos.
Mid-afternoon is useful for escaping Hoi An’s heat, though other visitors may have the same idea. Weekend afternoons can be busier, especially while the branch is still new.
Early evening offers cooler weather, but the surrounding streets become increasingly crowded as visitors gather near the river and lantern areas.
Allow around 30 to 45 minutes for a relaxed drink. Add extra time when visiting during weekends, launch promotions, or the hours before sunset.
Practical Tips Before You Go
Check the same-day opening hours. New businesses sometimes adjust their schedules during the first few weeks of operation.
Carry Vietnamese dong, then ask which international cards or mobile-payment methods are accepted.
Confirm the total price and drink size before paying. Premium menu names can look similar while having different serving sizes.
Ask about milk and sweetness options. Do not assume plant-based milk or customization is always available.
Choose takeaway when the café is full. Hoi An Old Town has several nearby shaded corners and riverside areas, though drinks should be carried carefully through crowded streets.
Avoid scheduling the visit immediately before a driver pickup or ticketed activity. Ordering and finding a seat may take longer than expected.
What to Do After Your Matcha Stop
After the café, continue toward the market and river during daylight. In the evening, stay in the Old Town for lanterns, street performances, and traditional activities.
One of the most distinctive evening experiences is Bai Choi in Hoi An, a local performance that combines music, singing, poetry, and a game played with cards.
This creates a more balanced itinerary. The café provides a modern Japanese tea stop, while Bai Choi connects you with a form of central Vietnamese culture that belongs specifically to the destination.
Common Mistakes to Avoid
Do not expect a cheap café. Review the menu before placing a group order.
Do not order matcha only because the color looks attractive. Strong matcha can taste earthy, grassy, or slightly bitter.
Do not treat opening-week queues as a permanent pattern. Crowd levels can change quickly after launch promotions end.
Do not plan a separate cross-town journey unless you genuinely enjoy matcha. The café works best as one stop within an Old Town walk.
Do not arrive with large luggage. Narrow heritage streets and compact cafés are easier to navigate after checking into your hotel.
Final Verdict
The Matcha Tokyo Hoi An is a strong addition to the Old Town for visitors who appreciate Japanese matcha and want a premium café break between sightseeing stops.
Start with the matcha latte when you already enjoy tea-forward drinks. Choose soft serve when you want a sweeter and more approachable introduction.
The main drawbacks are premium prices, uncertain opening-period crowd levels, and limited publicly confirmed information about hours and accessibility.
Visit in the morning or use it as a mid-afternoon break. Confirm the current schedule, allow around 30 to 45 minutes, and combine the stop with the market, riverfront, or an evening Bai Choi performance.
FAQs
The Matcha Tokyo Hoi An is a good stop for travelers who already enjoy Japanese matcha and want a polished café break inside the Old Town. The drinks are more tea-forward and less sugary than typical chain-style matcha. Prices are premium for Hoi An, so budget travelers may prefer local coffee. Visit as part of a wider Old Town walk rather than making a separate trip.
For a first visit, order the matcha latte if you enjoy earthy, slightly bitter tea flavors. The matcha soft serve is a sweeter and more approachable choice, especially during Hoi An’s hot afternoons. Hojicha drinks suit visitors who prefer a roasted, less grassy taste. Check the current menu at the counter because prices, seasonal items, and milk options may change.
Morning is usually the best time to visit The Matcha Tokyo Hoi An for a calmer experience and easier seating. Mid-afternoon also works well as a break from the heat, though weekends and the hours before sunset may be busier. Allow around 30 to 45 minutes, and confirm the same-day opening hours before making a special journey.
